MARKETING PLAN REPORT Essay Example | Topics and Well Written Essays - 1000 words

MARKETING PLAN REPORT - Essay mannequinAccounts for a distributed grocery store, for instance families, businesses etc.Center Parcs employs a wide range of promotionsThe organization treats its staff as the most important asset and recognizes them by promoting training and other initiatives that enhance their development (World Bank, 2006).WeaknessesThe organization stinker only accommodate well-off customersThere is a long lead time for future projects and/or developmentsThe organizations activities involve extensive use of natural fine-tunescape.Overreliance on weather despite the item that the domes can provide heated water for swimming but not for all the guests in the villages.Threats deal focus on business customers may monish familiesContinued development is a threat to the environsCustomers dependence on economic issues, for instance, the exchange locate etcCompetitive prices from foreign holidaysExistence of competitors such as Butlins.OpportunitiesAccommodating busin ess customersLeasing proscribed of all the facilities of the parkMaximization of marketing opportunities via the use of the customers database (ITU 2007) visual sense of land for further development of more villagesBeing an organization in a market or preferably field that has high demand, Center Parcs has found itself competing with other organizations that pass similar products and gains. The main holiday service providers competing with Centre Parcs UK are Pontins, Butlins and Haven (Center Parcs 2012). ... customers Leasing out of all the facilities of the park Maximization of marketing opportunities via the use of the customers database (ITU 2007) Plenty of land for further development of more villages Threats Complete focus on business customers may deter families Continued development is a threat to the environment Customers dependence on economic issues, for instance, the exchange rate etc Competitive prices from foreign holidays Existence of competitors such as Butlins. Competitor Analysis Being an organization in a market or rather field that has high demand, Center Parcs has found itself competing with other organizations that offer similar products and services. The main holiday service providers competing with Centre Parcs UK are Pontins, Butlins and Haven (Center Parcs 2012). Based on the channelise market which primarily consists of families with young children as well as empty nesters (parents with grown children who have left hand home), these organizations pose a competitive threat to Center Parcs. Most customers who visit live within a three-hour drive from the villages with a 60% repeat. A 60% chance of customers returning to the Center Parcs means that out of 10 at least 6 return (Center Parcs 2012). Butlins and Pontins offer stiff competition in this empyrean since they offer similar services to those of Center Parcs but at a different level (World selective information 2006). The Competitive Advantage The Boston Consulting Group (BCG) Matrix Product-market growth v. Market share High starting time High Star Center Parcs should maintain its marketing investments so as to keep realizing the prevailing profits. enigma child this situation requires the organization to increase its marketing support in order to increase the market share. Low Cash cow this situation