Balancing between Planned and Emergent Approaches to Business and Mark Term Paper

Essays on Balancing between Planned and Emergent Approaches to Business and Marketing Strategy Term Paper The paper â€Å"Balancing between Planned and Emergent Approaches to Business and Marketing Strategy† is a  convincing example of a term paper on management. Planning refers to the process of brainstorming, designing, and organizing the most important activities which are necessary for the achievement of the desired goals. The process does, therefore, involve the devising, implementation, and maintenance of a strategy that is in line with the goals and objectives of the organization. In this regard, planning processes are considered to be fundamental properties of the stakeholders’ intelligent behavior (Cunningham Harney 2012, 13).An aforethought process is important since it facilitates the preparation of strategic policy or the integration of a strategic policy with other types of plans. Plans can, therefore, be considered to be the representatives of combined forecasted developments that facilitate the preparation of various types of scenarios. Plans do also prese nt the manner in which the organization ought to react to the scenarios in question (Burnett 2010, 43).An important aspect that is usually ignored during planning processes is the connection between forecasting and planning. While forecasting predicts how the market’s future will be, planning predicts how the future ought to be. Managers do appreciate that planning cannot succeed without regard for spontaneous order. This paper does, therefore, endeavor to establish the connection between the planned and emergent approaches to strategy as well as why it is important to strike the balance between the two. The paper addresses each of the two approaches in-depth, and then it explicates the value of having an integrated approach (Cunningham Harney 2012, 17).Planned Approach to Business and Marketing StrategyA planned approach is where the strategist determines the mission and vision of the organization in an endeavor to facilitate the achievement of the strategic goals and objec tives in a timely manner. Research studies have established that the understanding of strategic planning is important as it enables organizations to achieve competitive advantages in a sustainable manner. In that case, it proves to be important for stakeholders to know the advantages and disadvantages of this approach so as to establish when it is most appropriate to implement them. The understanding does also enables the stakeholders to figure out what to expect once the approach is implemented (Burnett 2010, 46).According to Nallebuff and Brandenburger (2011), the overall analysis of the approach indicates that it has more advantages than limitations. In this regard, this section lists and explains five main advantages and three main disadvantages. There are other advantages and disadvantages to this approach. However, by discussing the main issues, the approach will be appropriately understood (Nallebuff Brandenburger 2011, 30; Schuler Jackson 2007, 76).Advantages of the Planne d ApproachOne of the main objectives of the planned approach is to enhance collaboration amongst functional managers. The approach facilitates this by prompting effective communication amongst managers as well as between the managers and the rest of the workforce. By communication, stakeholders are able to achieve synergism and various sections of a business organization work for a common goal (Schuler Jackson 2007, 76).Nallebuff and Brandenburger (2011) argue that managers in human resources, operations, marketing, and finance departments have equal importance. In spite of that fact, it has been proved that there are times when they engage in useless competition instead of collaborating. The situation gets worse when these departments operate with separate command structures of the subordinate staff. A planned approach to business and marketing does readily facilitate cooperation and collaboration amongst the different sections of management (Schuler Jackson 2007, 77).